In an increasingly globalized and multiethnic society, the human kind is considered the real discriminating factor for an idea of eco-friendly business directed to the relationship with the environment in which it works. We believe, in fact, in the opportunity to create new ways of working and learning through the integration of people in a world that is getting more and more fast and digital, based on the experience of the traditional local craft industries.- BACKGROUND AND CONTEXTTorre Del Greco, the City of Coral and Cameo, which has a tradition of more than a century, will be the background for our project, in which we will offer the chance to young people to make contact with the evolution of the manufacturing sector, having regard in particular of the crib art and the cameo art. The latter, has always been the highlight of the social fabric of the city.- AIMSProvide input to deepen business reality typical of the local area, aiming to the connection between craftsmanship and new technologies, looking at both the future and the development of new concepts and services.- DESCRIPTION OF THE ACTIVITIES AND METHODS USEDThrough workshops and confrontation, laboratory practice and successful evidence, it will be possible deal with the project-topic with a "glocal" approach, emphasizing the opportunities that a multiethnic society has to offer and making its background an investment object.This will be made possible thanks to the collaboration of local crèche teachers, who, with their creativity and professionalism may contribute to the preparation of the participants in crib art.- NUMBER AND PARTICIPANTS’ PROFILEThe program is addressed to 30 young people aged between 18 and 25 who have interest in the revival of traditional trades. In a bid to promote equal opportunities it will be granted gender equity.- FINAL RESULTThe final result is to develop basic theoretical knowledge for participants and then stimulate them in the creation of an artifact which will be presented at a public event. In this way we will try to convey to them confidence and self esteem, encouraging them to make team effort and integration.In the long-term we intend to include young people to the organisational and operational steps of the crafting activity, by stimulating their curiosity. This would be a kind of consciousness towards manufacturing sectors of their own country, in order to stimulate reflection on take initiatives addressed to self-employment and leading to a path of emancipation.