Gigglebug is a 26x5min preschool series for children aged 2-5 years. It is heartfelt, warm, and safe...and best of all, a bunch of giggles!If laughter's the best medicine, then the doctor is in! Everyone knows someone with a special laugh--and Gigglebug's is one of the greatest ever. The stories are set in the oh-so enchanted Greengown Forest, where Gigglebug meets his young animal friends, all dealing with growing up. The show confidently and gently embraces the whole spectrum of emotions: Each of Gigglebug's friends has a trademark set of hang-ups and talents, and it's Gigglebug's unique attitude and contagious laughter that breaks through those inhibitions and unlocks the talents—and their adventures together! In early learning, the ability to try again and not to be discouraged by failure is an important pedagogical aim. Our curricular approach is to show how a positive attitude helps you do anything better. Gigglebug is a transmedia brand based on laughter: There are 2 chart topping apps (#1 in China, Germany and Finland) and four more are in development.History: The Gigglebug universe has evolved between the original inception in 2011, the domestically screened 10 pilot episodes in 2013 and the 26x5min international TV format for 2016. We have been advised by broadcasters and distributors to make the show more appealing for a global audience. Key chages for format:1. Redesigned characters: More childlike, funnier, identifiable & economical for full animation.2. Less core characters. Now the show is about Gigglebug and his 4 best friends. The pilots, introduced a new character in each episode. 3. New format: The 10 pilot episodes had a one continuous storyline. Now episodes are stand-alone stories, making each one super fun in it’s own right.4. Writing in English (not Finnish) with an expert team.5. Thumbnail driven writing to add visual storytelling & physical comedy.6. New brighter color palette yet keeping the water-colour feeling.