Despite the heightened consumer consciousness, information surrounding food is engendered and shaped by consumers, food firms, health authorities, academia and the media. This produces communicative divergences and often leads to the criminalization of particular products. In this context the general public receives contradictory messages, while companies, consumers and public bodies risk confrontation and conflict. SMEs in Agro Food Sector, as strategic player deeply involved in their own communities and territories, are increasingly asked to be able to rightly inform local communities and consumers about their products, decisions and activities. In this context it is of paramount importance for SMEs to develop and acquire the key competences and skills in order to rightly communicate with end users utilizing the new channels of social networks, blog, media in order to provide appropriate information and enhance healthy choices. This entail that technical profiles engaged in Agro Food SMEs – both those who already are employed and students and graduates at post secondary vocational education– are able to develop the right skills and competences and the interdisciplinary approach in order to deal with complex environments and customers’ interests. Food4G aims to build up and experiment a training model easily transferable in VET national systems in order to provide the existing and future technical profiles engaged in Agro Food SMEs with skills and competences needed to increase the capacity of SMEs in following areas: - Increase key skills in the area of communication and responsibility in Agro Food sector - Increase strategies of innovations management process, consumption analysis on the basis of reasonable expectations of the consumers, stakeholders and shareholders - Develop the collaboration and integration with local policies anticipating at VET level the SMEs capacity to interact with complex environments