Film Sales Support (FSS) is a financial support initiative for promotion and marketing campaigns undertaken by European sales companies for European films at a selection of renowned international film festivals and markets as well as at special screenings outside of Europe. In addition FSS offers special industry screenings for European films in New York City. FSS has been available since 2004. The scheme follows the objective to facilitate and enhance the sales of European films to countries outside of Europe with market potential by supporting the attendance of European sales agents and their work at chosen (and industry confirmed) events outside of Europe in the best and most cost-efficient way). Events take place in North and South America (Canada, USA, Mexico) and in Asia (Hong Kong, Korea). The support ties in with EFP’s European Umbrella Stands in Asia (FILMART, Asian Film Market), South America (Mercado en Guadalajara) and North America (American Film Market). Following latest industry wishes, EFP plans a pilot scheme within FSS, ideally starting in 2015. This pilot scheme makes available a limited number of Strategy Funding grants for films which participate in and are marketed at the Toronto International Film Festival and at subsequent markets (Asian Film Market in Korea or American Film Market in L.A). Strategy Funding offers one larger grant to sales companies in order to launch a longer-term strategy for the festival and subsequent markets.