The network of European multimedia institutions for children and young people—Ars Electronica’s u19 Create Your World (AT), Deutscher Multimediapreis für Kinder und Jugendliche – MB21 (DE), C3 Kulturális és Kommunikációs Központ Alapítvány (HU) and, the latest addition, Cinekid Amsterdam (NL)—is now staging Film:Lab, a project dedicated to bringing young people together to focus their creative energies on “Designing the Future (of Film).” The field of film production is one of extraordinary ferment right now; this genre is undergoing constant evolution, and an amazing array of new formats is already being applied in new media. Under the supervision of professional filmmakers from the countries represented in the network, youngsters participating in this conclave will be able to experiment with new forms of film production and display the outcome in a 5-15-minute work. Over the course of this 5-day get-together, an international film crew made up of youngsters between the ages of 15 and 25 will discover and develop new production forms, come up with new approaches to make-believe cinematic realms, create shooting locations for the world of tomorrow, and do it all within a most inspiring setting: this year’s Ars Electronica Festival in Linz. This project’s mission is not only to impart advanced media skills to youngsters but also to make them cognizant of the illusory realities that the film & media industries intentionally create in order to manipulate users’ subjective perceptions. Towards this end, one of the project’s primary aims is to stage critical confrontations with content as well as techniques. Thus, the project’s ultimate objective is to endeavor to offset the current disequilibrium between professional filmmaking and the application of film sequences in the everyday lives of young people today. Here, both sides can and should learn from each other—after all, everyone is jointly responsible for what becomes of the world of tomorrow. Thus in dealing with a medium like film that is so strongly steeped in tradition, the goal has to be to develop an approach that is both responsible and suited to meeting the challenges the future will surely bring.