The need and rationale of this project is strongly seen in daily life in schools in Europe: media is everywhere and both children and adults live in the middle of media culture. In order to act in media culture a child needs skills to master media and it's adults duty and pleasure to support and guide children. Our aim is to wake parents to pay attention to media behavior in families; how to enjoy of media as well as control the use of media; time limits, age limits etc. Our aim is to find new working methods and new ways of enjoying media in schools; making short movies with children, filming own News in school, making Newspaper, meeting a reporter from TV, etc. By new technical equipment we'll have more opportunities to carry out various media education, as school's technic is not at present-day level in most of countries. Beside that we'll use traditionals methods of media, such as books and we'll carry out "Time Line of Media"-exhibition with parents. The main point is, that children will work actively; create, play, learn and produce, not just sit down and stare what happens in a screen. By means of various media education we'll support the development of childrens' basic skills as well as social skills. In many European countries there are plans of preventing bullying in primary or secondary schools, but young children are a forgotten group. In case of bullying a child needs adult's support. Teachers need tools and knowledge in case of bullying. Therefor we'll make a plan of preventing bullying in each school. We´ll use experts and change all experiments and competence among partners. Our aim is that children will adopt ethical values for life; how to treat other people, also in case you meet them virtually. We expect that childrens' self-confidence will strengthen, as they know what kind of behavior is acceptable and as they know what to do in case of bullying. We expect that childrens creativity will increase as they get many kind of experiences of media education: story and movie making, interviews, photo taking, etc. We'll organize training and disseminating events in local, regional and national level and we'll use different kind of channels: events, printings, articles in Newspaper or magazines, exhibitions, professional events and fairs, radio or TV-programs and internet (eTwinning, Facebook, A Blog of the Project, Youtube, school's website, professional websites). We expect that most of the project activities will stay sustainable, because there is a need for new methods in media education and by new technology we'll be able to carry out activities at present-day level. A plan of preventing bullying will support teachers in their work in the future. Cooperation with European people breaks stereotypes and leaves lifelong memories and an open attitude to foreign cultures. There are 6 partner schools involved: Finland as a coordinator, Germany, Slovenia, Poland, France and Belgium. Slovenian school is the biggest one; 9 units with 720 children and 120 staff and French school is the smallest one; 4 classes with 5 teachers. Other schools are middle size; amount of children from 120 to 300. Age of participant children is from 1 to 10 years, mainly 3 - 7 years. German school is a primary school and both German and Belgian schools have many nationalities. Especially children in Belgian school face many problems because of their immigrant background or weak social situation. Needs for this project are obvious and what connects all participants, is a very strong motivation, which was remarkably seen in a long preparation period of the project.