Extended Provision of LÁ (Irish Language Newspaper.. (Extended Provision o..)
Extended Provision of LÁ (Irish Language Newspaper)
Date du début: 31 déc. 2004,
Date de fin: 30 déc. 2009
This project will initiate an ‘extension’ of the Irish-language Daily paper Lá. Currently, this paper is sold throughout Ireland but it is felt that there is a large potential market, which could be tapped through the proposed elements of this project. These include:* Production of a further 4 pages in an edition format (to bring the paper up to 16 pages), three days per week. The edition will be tailored to the ICBAN region and other parts of Northern Ireland and the border counties of the Republic of Ireland. This will provide the paper with more product creditability and ensure broader appeal to the public.* Opening of Staffed Offices in Gweedore, Co. Donegal;* Creating 5 jobs (4.5 full-time job equivalents) in Gweedore, Co. Donegal; and* Production of an electronic daily version of the paper (for web distribution); Achievements: This project marked an important recognition of the heritage of parts of the Irish Central Border Area and also of the growing vibrancy of the Irish language in the Northern half of this island. This was a cross-border project with cross-border benefits, which helped contribute to the critical mass of Irish language-medium activities being supported within the Gaeltacht in Donegal and throughout the eligible area.Preas an Phobail already published a five-day-a-week newspaper in Irish called Lá; this project initiated its extension. The paper had been sold throughout Ireland but it was felt that there was a large potential market which could be tapped through the proposed elements of the project. A new product – an Ulster edition of Lá was launched in order to expand into the Ulster market of Irish Language users. The main elements of the programme included the production of a further 4 pages in an edition format (bringing the paper up to 16 pages), three days per week. This edition is tailored to the ICBAN region and provides the paper with more product creditability and broaderappeal to the public.The Project saw the opening of new staffed offices in Gweedore, Co. Donegal, creating 3 jobs in Gweedore; and also witnessed the creation and production of an electronic daily version of the paper (for web distribution). Lá later relaunched as Lá Nua and was the first Irish newpaper to offer podcasts.The project’s goal was to act as a catalyst to stimulate a clustering of Irish language micro-media and other related businesses in the Gweedore area, to support collaborative marketing, facilitate the exchange of information, encourage reciprocal learning, increase specialisation and raise professional standards including that of the Irish Language.
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