The European Personal Branding for Employment (EPBE) project main aim is to encourage employment among young students through the acquisition of digital skills using innovative and learner-centred pedagogical approaches and enhancing digital integration in learning, teaching, training and youth work at various levels: promoting access to and learning through Open Educational Resources (OER) in order to build up an on-line personal brand and using effectively job hunting 4.0 techniques. In particular, supporting teachers, trainers, and youth students and supporting digital integration in learning to reach audiences promoting effective job search, access to the labor market and the acquisition of a series of digital skills they can use throughout their careers. SPECIFIC OBJECTIVES ·To create awareness among students and trainers on the possibility of acquiring ICT skills in order to teach and study techniques related to job hunting and personal branding within Internet. ·To create a multidisciplinary, real life problem-based educational curriculum for trainers and students, involving different educational sectors; identifying training needs and transversal skills required for developing and online life log learning strategy based on personal branding and job hunting. ·To share educational content related to personal branding and job hunting (Train the Trainers courses and MOOCs) for learning and teaching using OERs; supporting the implementation of the 2013 Communication on Opening Up Education through the promotion and development of new modes of delivery, in particular through new forms of personalized learning, strategic use of open educational resources. ·To contribute to the necessary reforms related to the 2011 EU Modernisation Agenda enhancing lifelong learning via the creation of flexible learning paths, developing ways to increase the rate of employability. The project will last 2 years (24 months). The partners involved in he project are: P1. Universidad a Distancia de Madrid (MOU) (Spain) P2. Centro de Estudios Prat (Spain) P3. STEPS srl (Italy) P4. Learning Plans For All (LPFA) (Greece) P5. Universidad Guglielmo Marconi (Italy) P6. Marak Digital (Spain) P7. Deloitte (Cyprus) P8. 106, Rundfunkgesellschaft gGmbh (Germany) OUTPUTS O1- Quality Guidelines for Personal Brand Production and Job Hunting 4.0. Use for Educational Institutions (MOU) O2 - Curriculum design “Personal Branding” (Fundació Privada Prat) O3 - Curriculum design “Job Hunting 4.0” (LPFA) O4 - Open on line Course “Personal Branding” (Fundació Privada Prat) O5 - Open on line course “Job Hunting 4.0” (MOOC) (LPFA) O6 - Handbook on Methodological and Pedagogical Approaches in Distance Learning for on-line personal branding and job hunting. (Fundació Privada Prat) O7 - Toolkit of reusable MOOCS didactical contents (Marak) All partners will participate in every Output. MULTIPLIER EVENTS E1 - Online Presentation of Open Educational Resources to Networks (106,5 Rundfunkgesellschaft gGmbH) E2 - Personal Branding and Job Hunting 4.0 Seminars (STEPS) E3 - International Workshop (MOU) E4 - Project website (Marak) E5 - Social campaign for promoting results (Marak) E6 - Academic Articles (MOU) E7 - Radio Broadcasting (106,5 Rundfunkgesellschaft gGmbH) ACTIVITIES C1 - MOOC: Methodologies in distance and blended learning (All partners) C2 - MOOC: Personal Branding and Job Hunting 4.0 (All partners) The modular learning resources (didactic material Toolkit included within the project's website) that will be developed by EPBE can be utilized by the consortium organizations for their own academic, vocational training & lifelong learning needs. The project outcomes will boost the competitiveness of the institutions by offering new innovative courses or enhance their existing training programmes with modules towards the training in a new form of train for trainers. It will be also beneficial for academic institutions to continue to design and develop innovative courses and methodologies, aiming towards the real job market needs and the need to tackle social problems in an organized way, seeking to fund their further development work from European sources such as ERASMUS+.