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EUREMA European Retail Management Certification

This suggested project will result in a European certified education for retail management. Today it is becoming more and more common for retail companies to expand and establish outlets in new countries. Therefore it would be of utmost interest to found an education, training retail management to be able to work anywhere within the European Union or at a foreign retail company in your own country. Retail companies that establish outlets on a new market do often have problems to implement their policies, business culture and so on simply due to lack in communication and understanding of the mentality in the country where they want to du business. Educations in international retail needs to examine national attitudes, different management and organizational structures and of course different ways to approach selling and customer care.We intend in this project to develop a “cross-european” education based upon thoroughly made surveys, investigations and deep interviews with well established retail companies representing different parts of Europe. The certification that this education will give will be an assurance that the person with this certificate has proven his or hers skills not only in being a retail manager but also posses the competence and knowledge in the business postulations in different countries and parts of Europe. The education will indeed increase the mobility of workforce within the union and give the companies a greater possibility to succeed on any European market. Countries representing different parts of Europe will participate in the project. The member of each participating country will be an educational institution on a college or university level and will be called country coordinators. Every participant will work together with one leading retail company of that country. This retail company will work as a sounding board and represent the expertise of retail in the actual country. The certified education once it is formed will at first be offered as an e-learning education in combination with retail education in the students own country or another European country preferred by the student. The certification “module” will be on top of an ordinary education and be run from any educational institution that finds it interesting enough.

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