Establishment of an identity- and quality axis fro.. (IdeQua)
Establishment of an identity- and quality axis from the Baltic Sea to the Aegean Sea - Strengthening Regional Identity and Structures of Centres
Date du début: 31 oct. 2003,
Date de fin: 29 oct. 2007
The IdeQua project attempts to establish an identity and quality axis from the Baltic Sea to the Aegean Sea. The project searches identity donating elements in the regional development of different states in the CADSES area - from the Baltic Sea via the German low mountains ranges, the Danube, the Carpathian Mountains, the Balkans, the Black Sea, the Rhodopes to the Aegaeis. These identity-donating elements shall help people to become aware of the attractiveness of their region, to conserve traditional ways of life and production especially under the conditions of approaching the European Union and to create individual regional cycles. The IdeQua project will test effective models for supporting regional initiatives. The included area - with exemption of Greece- is a tourist route, frequented during the "socialist" times, which shall be reanimated and given new attractiveness. Hence, the quality and quantity of tourist offers has to be adapted to these increased expectations. This includes marketing as well as highlighting existing potential attractions and their infrastructure basis. An IT-based marketing matrix of one region will be created as a model to be adapted individually and used by all project partners. For improving the basis of tourism, selected organisations shall implement quality management systems, which will be certified. Achievements: The project aimed at and has already partly achieved the following results: - SWOT analyses in the City of Cottbus and the Municipality of Dahme-Spree-Wald have been carried out, - Development of a team for regional design, - Survey on identity-donating elements, - Marketing campaign, especially for tourism and for traditional products and products of local crafts, - Development of regional brands, - Establishment of craftsmen associations, - Increase of investment and jobs in tourism, particularly an increase in employment for women, - Events for specific target groups (concerts), - Support of regional actors for identification, improvement and marketing of unique characteristics of their region, - Route maps, tour guides in different forms, describing tourist offerings, - Package tours: Package deals, including room, board and entertainment, - Examples for event management, trained IT-specialists and QM representatives.
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