The Travel Logic system allows tourism businesses to place product, price/availability information across multiple travel industry distribution channels and portals. Information entered onto the Travel Logic ICT platform is replicated and made available to a wider/global audience thereby increasing customer reach and maximising the opportunity for sales to occur. Achievements: Travel Logic has developed a software based online marketing and sales solution that is targeted specifically at the independently owned hotel sector in the Irish and European markets. The software has been piloted in cross-border partnerships with leading hotels since January 2007 and has already delivered € revenues to clients.The Travel Logic solution integrates both online and traditional marketing functions. It includes web design and optimisation, customer relationship management, sales engine and dashboard of key performance indicators. It is designed to give hotel marketers hands-on control of their sales and business development. High profile pilot clients in the border region include Castle Dargan, Killyhevlin Hotel and Signature Park Hotel Group. Signature Park Hotels has deployed Travel Logic and can directly attribute to it, a sales increase of 25% and a corresponding reduction in marketing expenditure. The solution provided to them includes a new website, a booking engine and the ability to gain complete control over their marketing campaigns by means of automated and ad-hoc outbound marketing communications and incentive offer alerts. It also enables them to track and measure exactly where their business is coming from and how each campaign is performing. It fully integrates with Signature Park Hotel’s existing marketing campaigns, owner Tony McDermott, said, “The best thing about Travel Logic is that as we continue to build up our client marketing contacts, we will be able to doever more marketing for no extra cost.” An Tánaiste Mary Coughlan said, “I’m delighted to see innovative hi-tech enterprise basing itself in North West region. It brings high quality direct employment and revenue into the region and at the same time helps regional hotels and groups to compete successfully with their urban multi-national counterparts. This is all very much part of the Government’s ongoing programme for regional development” Conor Daly of Travel Logic, said, “Travel Logic is creating a world where accommodation marketers can do as much incremental marketing activity as they wish for no extra cost. We provide independently owned hotels with the technical marketing infrastructure that enables themto compete on an equal footing with the leading hotel groups. In the long-term we hope to drive intermediary and booking engine commissions down to zero. We’re developing marketing software and services that put marketers back in control of their businesses, at a sensible price. We’re planning to extend our service into many other areas and markets in Ireland and abroad.”