Advertisers have always looked to new and creative ways to reach their audience, via print media, billboards and retail signs, radio, television, or the internet. Today, despite the internet revolution, one of the fastest growing advertising mediums is outdoor advertising, otherwise known as“out-of-home” advertising or “OOH”.Digital OOH (DOOH) is a major component of this growth However, these displays, which are typically LED or LCD-based, have a high capital cost, a high electrical power consumption and also represent an electronic waste issue at their end of life. The proposed ECOPIX technology will be a new state of the art eco-friendly alternative to existing out-of-home advertising methods.By 2014, ad spend on DOOH in Europe is expected to reach €500 million, representing 9% of total OOH spend. However, the consolidation of DOOH advertising companies in Europe and the domination of large enterprises in the sector seriously limits the ability of SMEs to gain market share in this high growth sector.The aim of the project is to develop an out-of-home digital billboard system based on new, state of the art eco-friendly multi-colour electro-chromic pixels. ECOPIX is a low power solution, as the electro-chromic pixels only require power when changing states. Furthermore, the media can be recycled at its end of life.European small and medium sized companies involved in the ECOPIX project will acquire a cutting-edge out-of-home digital advertising media platform which provides an affordable, environmentally-friendly alternative to traditional printed billboards, and which is capable of remote updating, with significantly lower weight and power consumption than existing digital billboards.