Rechercher des projets européens

E-Tourism - A new generation and new e-business models 2015
Date du début: 1 juin 2015, Date de fin: 31 mai 2017 PROJET  TERMINÉ 

E-TOURISM" project relates to the theme of the relations between the WEB and the Cultural Tourism Industry. This experience will develop through a five week abroad mobility which provides, after an initial preparatory stage during the first week stay, work placements experiences similar to those of the Alternating School Work project, performed by the member schools of the consortium. The project emphasizes the focus on the changes that are affecting the tourism sector: the first condition to attract tourism to areas located inland, and at the same time to face the change of tourism 2.0, it is to act on future operators’ education and training. These are in fact already 'digital natives', but their skills have to be studied and addressed in an informed way in the direction of a professional growth, as well as personal and civil. The selected students will be 110 all attending the fourth and fifth form of a school network involving: ITS Sansovino Oderzo (TV); ITST Mazzotti Treviso, Castelfranco, IPPSAR Maffioli (TV), ISISS Scarpa Motta di Livenza (TV), ITCS LB Alberti and ITTS Vito Volterra San Dona di Piave (Ve), IIS Lazzari Dolo (VE). The students come from the following different high secondary school courses of study: technical economic (Administration, Finance and Marketing, Tourism); technological (Graphic and Communication, IT), vocational (food and wine and hotel hospitality). The different sectors are integrated in the knowledge that the tourist reception 2.0's needs on the one hand to strengthen operators’ behaviours that have to become more and more engaging and customized, and on the other to optimize the management aspects of the front office, back office, business organisation, and the application of strategic, territorial, commercial marketing techniques. Therefore it is necessary the support of multiple profiles to give coherence to a competitive tourism offer in a relatively little known territory to the general public. It is important in the first place to offer future operators educational opportunities that reinforce more key skills: communication in foreign languages , digital competence, learning to learn, sense of initiative and entrepreneurship, cultural awareness. The experiences of transnational mobility will put them in contact with foreign business realities of their sector operating according to quality criteria, in which they will have the opportunity to acquire or upgrade skills in the multimedia field. Web technologies and social instruments are in fact necessary to the whole chain to communicate and promote new flows, to intercept, to organize accommodation, to manage tourism industry. The consortium continues in the wake of the positive past experience LLP Leonardo da Vinci realized from to 2007 to 2013 with the project 'Sile', widening historical network of sending member schools. The countries of mobility destination are the United Kingdom, Austria, France, Spain, Czech Republic. The decision took into account the offer of various but complementary types of tourism, and the impact that the development of IT has on this economic segment sector. The majority of the foreign partners is part of the ECVET network, and all project partners have signed a Memorandum of Understanding (MoU), which regulates the implementation of ECVET procedures in internships. This will enable the validation and recognition of learning outcomes from sending schools according to the principle of educational equivalence training. The fallout of the project outcomes within sending schools, besides strengthening existing network ties and the sharing of methodologies (in particular on the definition of the learning paths in non-formal contexts, on validation and recognition of the results) will contribute to raising their internationalization, fueling the interest and willingness to carry out projects with foreign countries (language studies, exchange experiences). Added value is given by the participation in the consortium of people coming from and representative of the world of work, involved in part of the preparatory and evaluation - dissemination activities, in order to strengthen their ties and further lighten the elements of self-reference that school usually presents in terms of definition of educational objectives.

Coordinateur

Details

10 Participants partenaires