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Market research in the relevant countries indicated that there is a real need to develop a new comprehensive training programme for Destination Management with international co-operation aspects. Based on this demand this project intends to develop a unique and innovative modular training programme for Destination Management in the European tourism sector, consisting of 5 two-days training modules and a module to train the trainers in the use of new E-Learning methods and ICT. Besides of this main goal the project also wants to develop an international website related to Destination Management, improve the knowledge of regional tourism developers, students and managers of SME’s in the tourism sector, improve the transnational co-operation in tourism development and prevention of negative aspects of European territorial competition and finally establish a Destination Management laboratory for practical exercising of students. The practical outcomes of the project will be trainer e-learning modules, trainers’ manuals, handbooks, surveys and simulation software. The programme will cover the following topics: key businesses, regional product development, destination marketing, corporate managerial tools, quality assurance and ICT in destination management. Dissemination will be planned and organised on several levels: promotion through an international website, distribution of project leaflets, organisation of seminars, active presentations at exhibitions and conferences, establishment of the DM laboratory and an active implementation of the training programme in all relevant regions. It will be specially oriented towards regional development agencies, regional authorities, schools and universities, travel agencies and SME’s in tourism.
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