The project proposal aims at launching a transnational training program devoted to European rural tourism providers. It is a “Tourism e–Kit”, an online marketing program which can help SMEs of tourism sector to achieve more effective operation through online presence and communication. Nowadays enter to the digital market is essential for the enterprises, especially for small companies on remote, marginalized, rural areas, in order to be competitive on the tourism market. The online learning materials can help for deepening the knowledge of stakeholders in the following areas : - know how to create a web site and maintain it - know how to use content management system; - know how to use search engine optimisation; - know the potential of social media and create online marketing campaigns The Tourism e-Kit is foreseen to be targeted to European context and SMEs operating on tourism sector, especially in rural areas, and it fits with the specific feature of the European market, where the small size and wide variety of specific tourist assets and attractions require a broadly extended communication channels, in order to cope with the competitiveness of international tourist market. The main objective of the project is therefore to develop the European tourism sector, through innovative use of the digital market, taking advantage of the multiple possibilities offered by the Internet, and going towards digital agenda goals. Partners all have experience in the field of tourism and education and training and are representative of significant European geographical areas such as: South, West and East Europe (Italy, Lithuania, Greece, and United Kingdom, France). The project is addressed to small touristic operators, both target groups and direct beneficiaries. Every country in the pilot activities will involve 80 representatives of the target groups of their national context. Among the expected results in the short term, during the development of the project: - Development of basic ICT skills of rural tourism providers, so that they learn how to handle daily challenges offered by the web ; - Development of training modules, available through a special platform and remaining beyond the end of the project; - Capacity of TGs to develop tools and web-marketing strategies, both in the short and in the long term. The expected impact is to trigger exponentially the acquired competences, so that TGs can increase their skills independently, and can thus be able to achieve a competitive advantage in terms of acquired skills, know- how and economic benefit with a positive impact on their surrounding environments. The expected impact to the stakeholders and TGs consists of: - Compliance with professional skills required by contemporary trends; - Diminishment of digital divide; - A clear step forward in the direction suggested by the European Commission, promoting accessible tourism and exploitation of alternative forms of tourism. As for the methodology: the assessment methodology is the OMC (Open Method of Coordination) and the one used for the development of training activities is based on modules, scalable and comparable for both the software used and the contents, which will easily ensure the sustainability of project results beyond the conclusion of activities.