The Mobile Marketing is the rapidly developing wide-spread field of information and advertising display. The large increase in the number of users who have transferred their daily activities and work in this new mobile environment, has created a contemporary space creating Friendly Mobile Websise and an emerging philosophy of Mobile Marketing. The Mobile is not a trend, it is the present and the future of Digital Marketing, as it's an extremely dynamic channel which multiplies the possibilities of advertising and widen its impact.STAFF ACTIVITYThe main idea of the project is to train teachers first and later a group of students in new technologies creating Friendly Mobile Website and mobile marketing. The first group will be involved 15 teachers from IT disciplines and economy, who will attend a seminar 42h, will visit the respective companies in the Barcelona area to see the application of what they learned and develop parallel cultural activities.The goals:The aim is to support participants in training to acquire and use their skills and knowledge in technologies CSS3 and HTML5, mobile marketing and strategic marketing. The application of acquired knowledge in designing and creating Friendly Website and the finding of acquired knowledge in real working conditions and internationally renowned companies.Facilitating the professional and personal development and optimize the quality of their services.The acquaintance with the educational system in Spain.The transfer of experience and expertise for the systems of Vocational Education of Spain in HCMCThe encourage staff to participate in other programs.Enhancing the attractiveness and prestige of the organization and strengthening of internationalization.The broader understanding and responding to the social, cultural and linguistic diversity.The expected results related to the development and improvement of the scientific basis of teachers on issues CSS3 and HTML5, mobile marketing. Update on developments in specific scientific, educational, technological, social and political and economic fields directly related to their work. The acquisition of appropriate methodological tools for better understanding and critical involvement with developments that will lead them to conscious options, better organization and more efficient their educational project.Personal development of teachers with growing social, cultural skills through communication with teachers, Spain.Developing a cooperative culture, collectivity and change of mentality and their modes of thoughtThe impact and long-term benefits reported in the School Unit to upgrade the services of teachers, internationalization and strengthening of attractiveness. Of course the last recipient being a student and will take longer upgraded and qualitative knowledge.Learners ActivityRefers to move 20 students of HCMC, the 42h monitoring seminar in HTML5 technologies and mobile marketing, professional visits and cultural activities.GoalsImprove knowledge and skills on issues of their interest epistiminikou (html5).Connecting theoretical knowledge with its practical implications through the development of promotional campaigns prosarmosmemes in mobile and through professional placements in companies.Increase professional development opportunities.Growing collaborative spirit, teamwork.Strengthening of foreign language learning and the availability of active participation in other European programsGrowing understanding of the European project and the best response to cultural and social diversity.Expected resultsThe emergence of specialized executives of Vocational Education, which will be invited to fill the gap between the education offered and labor market requirements.The development of socialization of pupils, experiences of acquisition, adaptation to foreign environments of participation in educational and cultural activities.The development of the culture of European citizens with increasing emotional intelligence against the cultural and national identity.Encourage students to participate in other European programs.The impact and long-term benefits will refer to increasing work of young people and better support of competitiveness and entrepreneurship. In the mentality and culture of the local community by accepting diversity and increasing flows and the links between EU countries.Both actions will take place in Barcelona of Spain, first the activity of teachers in November 2016 and the activity of students in April 2017.