Draken Film is a new VoD platform for European and international, independent, art-house, high quality films, launching in September 2014. By presenting films that nobody else is distributing, Draken Film is substantially improving the availability of these films to the Swedish audience.Draken Film increases awareness and branding of European film through its unique concept of:• Guiding through the film catalogue by personal recommendations from staff and guests• Inspiring to watch more films through extensive editorial material presented alongside each filmDraken Film is an online streaming service based on a subscription model, available to the audience through a website designed for a wide range of devices. The entire service will be bilingual in local language and English, to enhance audience access and reach new target groups.Draken Film is founded by Göteborg International Film Festival (GIFF) which offers the advantages of: • Direct access to the film festival’s core audience of 35000 annual visitors• An extensive and long term network of rights holders, sales companies and other business partners• Know how about films and audience behaviour since 1979• Strategic use of the festival’s media coverage The catalogue is based on the annual selection of GIFF. Draken Film is an innovative initiative for:• The audience: European and international independent films otherwise not distributed in the territories, combined with personal guiding and inspiring editorial content give a unique experience.• The rights holders: A new business opportunity that strengthens the economic autonomy for European independent film producers.The objective for the next 3-5 years:• Launch in Norway and Denmark as a platform for European and international independent film• Launch globally as a platform for films from the Nordic countries (Sweden, Norway, Denmark, Iceland and Finland) as a niche