DOK.Incubator Workshop
Date du début: 6 janv. 2015,
Date de fin: 5 janv. 2016
PROJET
TERMINÉ
DOK.Incubator is a six-month long workshop for ambitious high quality documentary films in the rough stage, projects aiming to target a wide European and US distribution. It is based on an individual tutoring of the whole creative teams (director, editor, producer) which under the supervision of experienced editors, producers, sales agents, PR and marketing experts conclude the strongest possible dramaturgy of the final cut and a learn how to build a clever distribution and marketing strategy. Sharpening the editing, emphasizing film´s international potential and introducing the new distributional opportunities online, the workshop aims to support hight quality documentaries to break into the international market and meet a world-wide audience. Workshop structure:1st Session: June – EDITINGCase studies, screenings and dramaturgical analysis of the participation projects, intensive editing sessions focused on international potential of rough cuts. Teams also work on possitioning their film on the market - develop unique selling point, define key words, target the audience and prepare first drafts of films' marketing strategy.2nd Session: September – TRAILER, MARKETING AND DISTRIBUTIONFirst test screenings in the presence of global industry decision makers, who give feedback on the narrative structure, release strategy and the sale potential of the films. The participants design a detailed distribution plan and finalise marketing outcomes in accordance to the target audience: texts, visuals, trailers.3rd Session: October– FINAL PACKAGE, PRESENTATIONAn exclusive presentation of the films in the frame of a special event at the DOK Leipzig festival, followed by informal individual meetings with key European broadcasters, sales, festival selectors and distributors. Session focuses not only on the film packaging, but also discussing the future steps of the projects, their sales and festival possibilities and concrete offers.
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