Basic needs of the project was to achieve the necessary differentiation through developing a strong Brand WINE PELOPONNISOU with a clear identity and a separate picture of "ENOAP". Objectives of the program were: 1) to provide a condensed but comprehensive training named policy (Branding). 2) to acquaint the participants with the basic concepts of branding. 3) to know the appropriate development and conservation strategy in time a strong Brand, 4) apply the factors which determine the success of the named policy. Education had a strong practical character since, apart from the basic theory, provided a number of examples and case studies based on best practices from the French Wine reality- entrepreneurship and significantly helped the understanding of the concepts and appropriate Branding strategies. After the seminar, participants are able to: They understand the meaning and importance of the Brand, and the main dimensions of the named policy (Branding) understand the advantages of a strong brand in the winemaking company and its customers choose the appropriate data for the Brand develop a strong brand in the Wine area that will win the hearts and minds of customers and differentiated from all recognize the prerequisites for maintaining and strengthening at the time of a strong brand. Participants followed a comprehensive training program in order to highlight the philosophy and processes required to create a Brand Name. Determined the search for an appropriate policy, depending on the target group that target, utilizing the most of their resources-Peloponnese wines, and maximizing the effect through continuous rise and development of the introduction of a name.