The unrelenting expansion of the world of online video provides an impulse for rethinkingthe approach to audiovisual media in the world of education and makes theneed for a critical and practical response more urgent than ever. Educators areunanimous in their conviction that audiovisual media has an enormous impact on astudent's life but often lack the necessary competence to facilitate a reflection on such.More promotion of media education and digital literacy is necessary to address thisneed and keep pace with modern media developments. The pursuit of democracyrequires us to equip both young and old to become not only critical viewers but also tobecome creators and producers of audiovisual messages themselves.The proposed dissemination network will explore and promote good educationalpractice in the greater area of practical video production within media education. Thisincludes the identification, selection and moderation of examples across all educationalsectors. Viducate will collect material from the following three broad transversal themes:intercultural communication (linked with the EU Year of Intercultural Dialogue, 2008),creativity (proposed EU Year of Creativity and Innovation, 2009) and active citizenship(EU Year for Combating Poverty and Social Exclusion, 2010). At the same time we willoffer one specific key example within each theme to invite other educators acrossEurope to join in with their own ideas and productions.Viducate will awaken interest for practical media education through online networking,media promotion and creative contributions to already existing annual events. Aninteractive web platform will present selected good practice examples in the form ofvideos (results, documentation and interviews) and short descriptions. Further materialsand links will guide educators to online and offline media educational trainingopportunities in particular those within the consortium.The Viducate consortium includes senior experts from media education, open mediaactivists, teacher trainers, media centres, web and video professionals and ministries ofeducation. Together we will share our experience and invite other actors across Europeto join us to lobby for video education as an important innovation agent for life longlearning.