The e-FlyWatch project addresses a major problem faced by Fruit, Vegetable & Olive (FVO) grower SMEs throughout Europe; a problem acknowledged in numerous scientific studies and in many official EU reports. In particular, the project aims in the development of a novel monitoring system for managing & controlling the population of two of the world’s most destructive fruit pests: the Mediterranean fruit fly (Ceratitis capitata, medfly) and the Olive fruit fly (Bactrocera oleae Rossi - formerly Dacus oleae). The apparent benefits from the use of the e-FlyWatch system are the reduction of the resulting damages in FVO production, as well as the sustainable use of insecticide agents. The above targets will be met with the development of e-FlyWatch system, which will include a novel autonomous and wireless trap and a Local Station that will receive data from the traps, and analyze them using integrated optical recognition software. Processed data will be (a) sent to end user via SMS, providing basic information like warnings, reporting, etc (b) transmitted to a Central Station, providing statistical information, density maps, prediction models, etc. The e-FlyWatch system will allow a) producers to immediately take action and minimize crop damages & b) advanced users, authorities, researchers, to evaluate control methods and pesticides effectiveness. This proposal offers an advanced Integrated Pest Management Solution for medfly and dacus and addresses all the great challenges faced by the SMEs in this sector, thus offering an attractive market opportunity for the participating SMEs that offer such products and services to the FVO growers. The consortium includes interested SME partners through the whole supply chain of the sector with international sales networks, as well as research partners with extensive relevant research experience.