The project aims to involve four participating municipalities to develop a modern identity and focus the image of their communities, in order to meet the challenges of the future through developing a stronger identity by branding and profiling their municipalities. By using a “Triple-Helix” approach the project aims to involve communities, companies and research. Branding activities will take place at different levels: local, regional, national and transnational. Benchmarking will take place at a transnational level, initially within the partner-group. The project also intends to share findings with other municipalities in the northern periphery in an open meeting. Expected Results: • The participating municipalities will have a more focused and obvious identity that is firmly established both within and out-with the municipality• The participating municipalities will have built up a positive reputation both nationally and internationally in specific areas. This project, and the co-operation with research Institutes and universities, will have played an important part in this process• The co-operation between municipalities, companies and research will have improved and provided benefits for the development and growth of the municipality• Development of a tool for branding a Trade Mark at four levels; locally, regionally, nationally and internationally