Using resources and experiences from a transnational master programme in applied cultural analysis the project aims at increasing student mobility across the region and develop new dialogues between actors in both the private and public sector across the Sound. Achievements: Students and companies cooperateThe cultural analysis performed in the project focused on integration, welfare, and business potential, and it was based on the daily life of citizens in the region. The project developed working methods (”do’s and don’ts”) in relation to using the cultural analysis as a tool. Also, by cooperating with the two-year masterprogram MACA, Master of Applied Cultural Analysis, the project increased student mobility as courses were offered either at Lunds University or at Copenhagen University. The students worked on cultural analysis cooperative projects in four fields:- Urban planning Tourish and "green living"- Health and livestyle- User-driven Innovation