A wide range of joint measures (scheduled in article 11. Action plan) is foreseen for preservation and development of cultural heritage both side of the border in Taurage and Ostroda municipalities. Implementation of this project will strengthen existing cultural links and co-operation between the regions by continuity of performance of improved now existing events, support to development of new soft measures - cultural initiatives, innovation development, support to improvement the region´s image and attractiveness, and increase the vitality of certain number of local communities, facilitating the growth of crafts and development of SMEs.