Objective of the projectThe objective of the project was to increase inbound tourism in Kainuu, Oulu Region and the Republic of Karelia by creating new, high quality travel products that correspond to the requirements of and are easily obtainable by the modern customer from Russia, Finland or Central Europe. Main activities• To tighten co-operation and networking between tourist service companies in Kainuu, Oulu Region and the Republic of Karelia in order to facilitate the development of joint products and services as well as to promote understanding of the quality and safety requirements of customers and travel agents.• To promote the outreach and marketing of the area along White Road and of the new cross-border tourism products by design of marketing material and marketing campaigns (e-solutions, exhibitions) and providing up-to date information on tourism facilities and services in the Republic of Karelia.• Development of professional competencies of personnel of tourism companies in the project area. Achievements: Project created six tourist information centres (TICs) to the Russian regions participating the project. All the tourist information centers were opened in 2013 and have been working since.