Cross-border media promotion of interculturalism a.. (Inter - Media)
Cross-border media promotion of interculturalism across the Panonnian region
(Inter - Media)
Date du début: 31 déc. 2012,
Date de fin: 30 déc. 2013
North-Bačka District is located in the area, which was in recent history affected by armed conflict(s). Although Csongrád County was not directly affected by these conflicts, ethnic Hungarians living in Serbia have felt the consequences of war and some of them have even fled to Hungary (mostly to Szeged) where they have started their lives over again. Such past of the region contains enough elements to undermine the return of trust of the majority of people living therein. Consequently, there are many lingering prejudices. The average citizen on both sides of the border is convinced that his or hers country ensures more rights and liberties to the opposing minority than his compatriots enjoy in a neighbouring state. Their prejudices often relate to such matters as access to education, official use of language, cultural autonomy, information dissemination and participation in governance. Through the activities of the Project, the partners will try to increase awareness and better inter-ethnic understanding and cooperation of the ethnic communities living on either side of the border. The Project opts for a decisive media promotion of cultural diversity of the cross-border region. This is to be achieved by producing, distributing and airing a joint TV show composed of 24 30-minute episodes. These will be aired on a weekly basis during the 3-month period on at least two local TV stations in Szeged and Subotica. Each episode will be composed of two 15-minute blocks covering the lives of ethnic minorities in North-Bačka and Csongrad. The emphasis will be put on Hungarian national minority in Serbia and Serbian national minority in Hungary. In this way, the new intercultural TV show will present the two ethnic communities, comparison of their customs, traditions, problems they face every day, and so on. The presentation of this kind clearly leads to a single display and affirmation of diversity that abounds in the cross-border region. Achievements: North Bačka District is located in an area, which has been affected by armed conflicts in recent history. This regions past contains enough elements to undermine the return of trust among the majority of the people living there. Consequently, there are many long-lasting prejudices, which may affect matters such as access to education, official use of language, cultural autonomy, information dissemination and participation in governance.Through the activities of this project, the partners tried to increase awareness and better interethnic understanding of and cooperation between the ethnic communities in the border region. The partners made almost fifty films to present interethnic relations on both sides of the border, placing emphasis on Hungarian national minority in Serbia and the Serbian national minority in Hungary. These films were aired on local TV stations. The project in this way contributed to reconciliation and mutual acceptance, and also strengthened tolerance in the border region.
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