CreateWorld (working title) is a suite of connected mobile apps filled with interactive toys, games and missions, and conceived with the purpose of gamifying creative play for 6-12 year olds. The apps provide an anarchic world where kids are free to express themselves, and each action they take has a creative outcome.Set in a world which has had the colour and its creative spirit sucked away by a race of evil ‘Cleaners’, you must travel through CreateWorld’s environments, taking part in focused creative missions in order to restore colour, light, music and imagination. By doing so you will free the captured rulers of CreateWorld, its Creative Idols who will restore creative equanimity to the lost populace. By playing through CreateWorld’s compelling and original games, your engagement in the world will deliver beautiful creative by-products: images, music, animation, models, graphic design, video - the output is diverse and your efforts are always rewarding.CreateWorld demystifies and champions creativity both formally and informally and can be used both at home and in progressive classrooms to support the creative curriculum. It provides an appealing starting point for kids might be cautious of creativity.