The strategic partnership „CRAFTING THE FACADE: Reuse, Reinvent, Reactivate" is directed and coordinated by the University of Liechtenstein, Prof. Urs Meister and DI Carmen Rist-Stadelmann. The aim of the partnership is to establish an intensive cultural and social exchange between the participating students and teachers of the three partner Universities, the Academie van Bouwkunst in Amsterdam, the Mackintosh School of Architecture in Glasgow, and the University of Liechtenstein, concerning the subject of building envelopes and the concerned architectural traditions. The project „CRAFTING THE FACADE: Reuse, Reinvent, Reactivate" fosters an interdisciplinary approach that enriches the focus on architectonic and constructive notions with cultural, social and economic issues that promote the discussion on structural and material aspects within the European building tradition. With the definition of three terms reuse, reinvent and reactivate, a clear emphasis is placed on the existing and future building culture. Reuse analyses existing constructions, components and building materials. Reactivate is concerned with traditions in craftsmanship and technical aspects. With reinvent, we learn from existing buildings and try to take advantage for the future. Against the background of the climate change and the current need for resource efficient building, these fields of research allow defining the design of building envelopes in an innovative way and to meet the targets of the strategy 2020 of the European Commission. The programme consists of three parts: education, research and results. In the participating Universities, existing teaching modules are combined with new elements that create a whole new environment. In education, design studio are supplemented with the joint workshop that is dedicated to prototyping in scale 1:1. In research, a parallel topic is explored and documentet on the interactive e-learning platform. During the whole project, results of the design studios, workshops and excursions are linked in an annual symposium and gathered in a series of publications. This allows to call attention internationally towards our building culture which is of utmost importance in teaching architecture, for the building industry as well as in politics. The program is open to twelve Bachelor- or Master students per Partner University per year. Knowledge of the general background, a thematic focus on the content in the previous studies, the amount of study semesters, language skills as well as the attendance of the design studios and courses in the respective University are requirements for the participation in the programme. All products resulting from the design studios, research activities, workshops, excursions and symposia are gathered in a series of three annual publications and documented on the e-learning tool. These sources serve as a unique library of knowledge for a general public as well as students, teachers and professionals in the realm of architecture. This will enrich the professional discourse about facades and the importance of the building envelope in a technical, cultural and social context and therefore be of enormous interest for the development of the building culture within the European community.