Cooperation of bordering spa towns to advance their presence on touristy world market
(SPA)
Date du début: 31 déc. 2010,
Date de fin: 30 déc. 2012
PROJET
TERMINÉ
The project aims to develop joint marketing tools and a common image of 5 spas (Makó, Gyula, Orosháza, Buziás and Moneasa) in the border area in order to launch a marketing campaign to promote these destinations.The general objective of the project is the development in the regions covered by the project.The specific objective is the creation of a cross border marketing strategy, based on a joint methodology.The main activities of the project are: market research, new marketing material, marketing (including study tours) and equipment purchasing.The target groups are the following: young people; middle-aged people with families; health-conscious middle-aged people; those in need of rehabilitation after surgery; health-conscious and recovering elderly people; foreign visitors.
Accédez au prémier réseau pour la cooperation européenne
Se connecter
ou
Créer un compte
Pour accéder à toutes les informations disponibles
Coordinateur
- Makó, Hungary Makó (Hungary)
Details
- 85% € 351 253,11
-
2007 - 2013 Hungary - Romania (HU-RO)
- Projet sur KEEP platform
1 Participants partenaires
- Strada Principală, Buziaș, Romania Buziaş (Romania)