Project in briefThe Mediterranean Sea Basin has always been a common space characterized by intense exchanges of people, culture, goods and values among its countries. Nowadays, the contribution of typical products such as wine, salt, olive oil, textile and crafts to the economy of rural areas is progressively decreasing due to several problems including population decline, abandonment of agricultural activities and loss of competiveness of small agro-food and crafts businesses. The current economic and social crisis is stressing the need for coordinated actions which have the potential to improve opportunities for small agricultural industries and local products businesses. Through the integration of local SMEs into a common touristic trail, CoMeD Pro project will seek to generate higher flows of visitors interested in quality agricultural and crafts products enabling at the same time a more stable demand. Additionally CoMeD Pro will assist small entrepreneurs to develop their management and marketing skills as well as to enhance the overall quality of their goods.Specific objectives• To foster the competitiveness of traditional craftsand local product businesses on both shores by integrating them in a transnational touristic trail with common quality standards• To stimulate the transition of traditional crafts and local products sector towards the fulfilment of higher quality standardsopportunities and cross-border scientific, business and cultural interaction. Expected Results: • A transnational touristic trail, to involve around 400 traditional crafts and local product businesses offering the same quality standards, created in Israel, Italy and Spain• Skills and knowledge of small business managers and workers enhanced• 1 common framework and 2 sector-oriented business incubation and consolidation programmes developed• 30 new traditional crafts and local product businesses assisted in their start-up phase• Competitiveness of small agro-food and crafts businesses reinforced through the implementation of individual support schemes