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Common Integrated Management e-Learning System for the development of professional competition skills in the small scale urban commerce in European dimension

The competitive pressure from large retailers to small retail shops, which are mainly located in the city centers, led to a large number of retail shop closures during the financial crisis, which entire families live off. The target group of retailers had essentially the problem that there is no training of the staff and also the retailer himself during the operation. Cause of that, there were used no new management methods and also acquired no further knowledge and skills. The business was not modernized and often it participated not of the opportunities of new ICT. If a bankruptcy occured the staff, because of their lack of extensive knowledge, could often only find a job in retail again and the former shop owners often gave up.The aim of the project AGORA Europe II was to set up on the training CD-ROM, which was created in the previous project AGORA Europe and implemented into a new ICT platform. A web platform was created and with the help of a content management system (CMS) there were also multilingual versions available. The learning contents from the previous version had been revised, supplemented and updated with new modules. The new platform was tested on the target group and the insights of the tests were forwarded for revision.As result, the project had an extensive training platform, specialized on the target group “retail”, which was user friendly and interactive and led to a use of retail owners and their employees.

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