Cinekid for Professionals is the industry event of the Cinekid Festival that stimulates the high potential, but still weak EU quality children’s (age 3 – 14) media industry overall. Cinekid for Professionals caters the industry with a high quality programme of 5 main activities: a co-production market, Digital video library, conference and seminar programme, network activities and a guest programme. The activities set-up for the action are thoughtfully chosen and implemented as such. They’re always discussed with the Advisory Board of Cinekid for Professionals (CfP) and are adapted when needed after carefully dealt with conducted evaluations after each event. All activities within the action exist to underline and execute the overall mission. Mechanisms of evaluation are set up after each edition with very positive results (in 2015 90% thought our overall programme to be good or excellent). CfP is focussed on Europe, being highly effective and still including new actions that reflect the special needs of this industry. CfP again grew, which resulted in crowded venues, high work pressure for the personnel and increase in costs on hospitality level. We therefore apply for growing co-funding to support the media industry aiming at young audiences. As the niche market is limited and producers/buyers have limited budgets to travel, Cinekid is mentioned the place to be because of its unique offer and mix in attending professionals. Scattering market support by more market places would not work in this niche, it would weaken the support. So Cinekid feels a strong responsibility to empower this section of the industry and expand CfP, if this meets the needs of this industry. CfP stimulates the whole chain within the children’s media industry: from the development of talent to pitching and financing to the sale and screening of a completed A/V work.