Through a “film literacy caravan” of events and activities in 4 European cities, the project aims to contribute to an understanding of film as a major cultural vehicle. The theme focuses on “getting to know your neighbor” by viewing and analysing representations of a city and its culture through individual cinematographic narratives. The screening of successful and prominent national films outside the domestic context, never released in the participating countries, along with a selection of a 100min program of short films (altcineAction! online film festival), will increase awareness of local (and regional) cultural specificities, and spark public debates on the ways we conceive cultural life, both in our own locality as well as in their representation of the city on screen. The project consists of several activities, such as film criticism/analysis and shooting/editing workshops, aimed at increasing local and regional film literacy among audiences, especially that of young people: university and school students, young cinéphiles, and future film professionals. As an extra step to increase audience interest, between the participants and the project team (academics/film experts/professionals) a ‘medium link’ of 5 young participants (chosen through a selection process) will be created. These so-called “ambassadors” will accompany the caravan in four cities: Athens,, Split, Cetate and Tirana. The involvement of “the ambassadors” and experts, will generate a buzz through online discussions and feeds, spurring local interest in regional cinemas and increasing their visibility, often hindered by mainstream (Hollywood) film productions dominating the market. Finally, such a large-scale regional project, involving four European countries, will provide a platform for future transnational collaborations in the area and open new opportunities for each partner to create a sustainable cycle of organising cultural activities.