Recent research results by one of the partners have shown that human beings display unique behaviour (visual strategy), in the way they look at objects. Thus it has been (2006) possible to create spectacles with Progressive Addition lenses which were personalized to a subject’s visual strategy, finding that they dimensionally improved overall user experience, practically eliminating the spectacle-adaptation period and giving birth to new business models. The aim of our project is to research and define optimum Business Models by applying a systematic and generic analysis approach (Added Value Stack) to examine current and new business models by examining their margin buffers, sustainability, scalability and risks with the aid of available software modelling tools, and Software Simulators. The objectives of the project are: * To identify and evaluate systematically potential business models with focus on personalisation of spectacles (lenses and frames). * To render this business modelling approach applicable generically to other related visual systems markets and also applicable to other industries and products/services. * To assess the risks and provide remedy strategies associated with the impact of potential spreads of the fundamental parameters of the model in a projected product-lifecycle. * To further develop and/or improve corresponding technologies enabling the practical validation and future implementation of the recommended business model. * To validate in practice at least one recommended business model through a demonstrator prototype. Deliverables of the project will be various researched business model(s) and the tested prototype of at least one model. That prototype demonstrator will consist of networked SMEs implementing and testing in practice the roles and processes defined by the model. From a socio-economic viewpoint, it will impact around 1,3 million citizens in Europe with an annual market size of 2.000M€ and growth of 4%/year