Boosting careers of animation young artists with v..
Boosting careers of animation young artists with video mapping
Date du début: 1 juin 2015,
Date de fin: 30 sept. 2018
The European creative sectors of animation and digital arts are drivers for creativity, innovation, growth and employment. However these sectors remain structurally weak and are not sufficiently competitive, on a global scale. This is due, in great part, to a failure to retain young talent that comes out of Europe’s high quality higher education system, attracted to the American and Japanese creative clusters. The Euranim project will develop concrete answers to these challenges, focusing on structuring the European animation sector around innovative digital technologies. The Euranim partnership comprises European universities of Art and Design, from five different countries, coordinated by the social enterprise Rencontres Audiovisuelles in Lille (FR). Euranim brings together more than 60 partners from the creative industries, public institutions and universities. The project will provide about 100 young animation artists with new digital skills thanks to an ambitious programme of eight artistic residencies in five European countries, focusing on the teaching of “video mapping”. This technique is still emerging and consists of projecting animated images onto physical structures, usually onto the facades of notable, historic buildings in order to exhibit and celebrate their heritage. Euranim will enhance the career prospects and facilitate the mobility and cross-cultural exchange of more than 400 young digital artists and staff working on the project via the organisation of five international cultural events, which will attract more than 45.000 people. Eight showcasing events will disseminate the results of the project activities and enable a sustainable network to be built. These showcases will demonstrate the opportunities offered by animation and video mapping in terms of artistic creativity, commercial use and wider societal benefit. Euranim will produce several evaluations of the sector in order to further support its development and economic impact.
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