Enhancing proficiency in reading literacy is not only one of the principal goals of schooling, that has been highlighted as a key action by the New Strategic Framework for European Cooperation in Education and Training Target for 2020, but it is also one of the principal means of learning. Learning to read and write is seen as a competence that has to be acquired in the first school years, while reading literacy has to be systematically developed beyond its first acquisition through the different age-levels, in different media and special languages. The teaching methodology in most countries is teacher-centred, and it is consistent with educational systems that have the primary goal of transmitting contents. There is instead a strong need of a learner-centred form of organization where the primary goal is the developing of students’ competencies. Schools should be assessed not just on literacy skills but on motivation and engagement. Young people gain much of their knowledge and skills in contexts that do not involve formal instruction: Adolescents devote more time to electronic and digital media than any other single activity. New educational methodologies should be designed in order to promote reading and enhance proficiency in reading literacy among adolescents, through a learner-centered approach that encourages the use of digital media and the recognition of informal learning.To face this challenges this project aims at innovating the subject area through an educational activity of reading literacy promotion among adolescents that mixes a personalized, informal and collaborative learning methodology, with an interactive web platform for the support of the learning process. A “booktrailer” is a complex product that puts together literature, cinema and ICT. The booktrailer creates a meeting point between students and teachers around the “re-creation” concept: re-create a book with the images power, not by showing the book synopsis, but realizing an innovative shift between different languages. The booktrailer is a creative challenge, a try to interpret the spirit of a book. Students themselves will choose what book to work on; they will have to mobilize all their linguistic, creative and expressive skills to succeed in creating a quality product. In this process teachers will be “the competent other” that will sustain the training activities managed by students.A web interactive platform will be set up and implemented to sustain collaborative work among partners, which will have useful digital work-tools to freely plan, discuss, work on and share their videos and products of research. The web platform will also be a multiplier factor that will encourage the “booktrailer community” to get in touch with stakeholders, share information and knowledge, function as an actual learning community. An European Booktrailer Film Festival will be organized every year, in close proximity with the 23rd of April, International Book Day, where all the best booktrailers will be seen on cinema screen and awarded. Each participating school will contribute to draw the Booktrailer Guide Lines: a detailed report on the educational activities applied in the project, the activities results in terms of students’ literary preferences, quality of the realized products, teachers and students considerations and evaluation of the activities. Every partner will conduct a State of the Art study, concerning the recognition of informal learning in each participating country that will complete the guide lines. The Booktrailer Guide lines will be edited in an e-book and will be an important disseminative mean.At the end of every school year each participating school will recognize the informal learning through the assignment of internal/formative credits, within its educational system criteria.The extension of the methodological learner-centred, collaborative and informal promotion of adolescent’s reading activity within a European network of secondary schools will allow short term benefits and impacts to more than three hundred students, as well as to involved teachers, schools and promoting reading organizations.The developed material will be freely accessible and available for target schools to be transferred in different educational programs.Thus, the project Intellectual Outputs will allow longer term benefit impacting on: EU secondary school students and teachers; EU private and public companies active in literary promotion; EU educational system