"After years of focusing on products quality, pleasure boat builders have realized the need to emphasize the after-sales market and their customers’ demands for products that are both easy in upkeep and environmentally friendly. Concepts of Product Lifecycle Management and Intelligent Maintenance can be applied to fulfil such requirements and solutions are available in comparable sectors such as the automotive or ship-building areas. However, these concepts have yet to be applied to the boat sector. BOMA intends to close that gap for the benefit of Europe’s generally small and medium boat building enterprises. BOMA is driven by the commercial needs of these SMEs and aims to increase their international competitively by establishing Intelligent Products and Service Extensions for the marine sector. BOMA will benefit not only the boat manufacturers and their immediate customers, but the entire value network consisting boat designers, ship yards, charterers, component suppliers and marinas. The boat market cannot be underestimated – with pleasure marine industry revenues in Europe totalling in excess of €23 billion, BOMA aims to support a very significant market for innovative European SMEs. The BOMA consortium is driven by leading European boat manufacturers supported by leading research and industrial partners in the fields of Product Lifecycle Management and Intelligent Products. BOMA will develop services addressing Intelligent Maintenance, Sustainability, Upgrades and the used boat market. These services improve all phases of the pleasure boat lifecycle – from enhancing design processes with knowledge from the entire lifecycle, through the usage phase applying Intelligent Maintenance concepts and technologies to improve safety, reliability and quality to the end-of-life phase by empowering sustainability issues such as increased reusability, refurbishing and reuse of used boats and components parts as well as ultimate retirement."