The economic and demographic changes that are currently taking place, demand action to create a sustainable labour market in the future. One of the engines for a healthy labour market is high quality education and proper career orientation and guidance (COG). BLUE works on the improvement of the quality of COG in the region of ‘s-Hertogenbosch and aims to create an ongoing pathway of COG fro primary education up to higher vocational education and ideally even up to the labour market.Several instruments (such as a format for vision and policy and a training programme for COG skills) that will be developed during the project, will support schools with the improvement of COG, but will also stimulate them to cooperate more with other schools of several levels in the region. The knowledge and experience for the transfer of innovation will be obtained from the Finnish and Austrian partners: TEC and STVG, both leading parties in Europe in the field of COG.The pioneer schools will be the first group in which the developments in the field of COG will be implemented. At the end of the project, they will turn into ambassadors for schools in the project that were not a partner in BLUE. In this way, BLUE will be the first step towards proper, sustainable COG in the region of ‘s-Hertogenbosch, less early school leavers and a healthy labour market in the future.