Youth exchange “BEE Active!” is a unique youth project which will combine themes of ecofriendly lifestyle and active citizenship. It will be held in one of the rural tourism places. Consumer attitude towards natural resources, poor understanding of abilities to counteract the degradation (not only environmental), the lack of an sufficient level of ecological education in society, the lack of young people who believe in their active citizenship. All of these things made us organize this exchange and bring together 30 young people from 6 different countries (3 EU + 3 non-EU). Aim of the project is using the methods of non-formal education and social inclusion to encourage young people to be socially active and to have a responsible attitude to the environment. During this exchange, there will be organized non-formal interactive educational activities for youth to popularize the idea of personal responsibility of each person for the environment and sustainable development concept, the formation of positions of active / responsible citizen, demonstration of opportunities of reaction against possible negative effects. We’ll visit one of the popular Ukrainian eco-village Baranivka, speak about active and passive activism, plan and organize final event in hosting organization’s city – Kremenchuk. Also, participants will have the opportunity to paint their own eco-bags that will be used instead of traditional plastic bags, and inspire them to create and implement at home the ideas of street actions to promote ecofriendly behavior.Objectives:- to form public opinion focused on mutual responsibility for nature;- to give participants a tool of planning, organizing and managing a street action;- to promote “passive” activism (e.g. blogging, citizen journalism);- to promote solidarity and tolerance among young people;- to give youth a space for creativity and improve their spirit of initiative;- to promote rural tourism and eco-villages.