Cross border shopping provides great advantages (better prices) but also risks (different language and legislation) for consumers. Effective consumer protection is essential to increase advantages and reduce the risks when shop cross border. That is why the EU has established a network of consumer centers (ECC-Net) dealing with cross border shopping issues. Our project will follow the model of the ECC-Net to build consumer confidence in the cross border region. The project will provide up to date information on prices through up to date comparative research, build capacity of partners to deal with cross border disputes and assist consumers with problems when shop in the other country. Consumer NGOs are the closest institutions to consumers. As they act independently from the business and politics, they are by definition the most trusted ones. However, lack of resources and experts capacity is often an insuperable obstacle to their work. Cooperation and coordination among these organisations at international level is undisputable necessary as they can very effectively compliment their work in favour of consumers’ well being. Project activities are designed to effectively contribute to encourage cooperation and raising institutional capacity of organisations involved in the consumer protection system and to raise public awareness on legislation for consumers’ protection. It will also prepare Serbian organizations to join the ECC-Net at the time of EU accession. Project activities will directly involve experts from both sides of the border. The activities of the project will promote basic scopes of consumer protection and contribute to their successful implementation. Achievements: The project envisioned and achieved the following results:- Development of Methodology for Cross-Border consumer centres - The methodology was developed by the Director of ECC Bulgaria - Ignat Arsenov;- Organized training for consumer activists in Nis on how to communicate better with consumers and how to cope with their complaints and questions;- Established 6 cross-border consumer centres during September 2013 in 6 towns in Bulgaria and Serbia - Sofia, Nis, Vidin, Kyustendil, Pirot and Leskovac. The main function of the centres was to assist consumers with problems occurred in another country;- Three editions of informative brochures were printed under the project in order to raise consumer awareness when shopping across the border;- Organization of a best practices seminar on EU requirements in Vidin, Bulgaria;- Monitoring of prices of goods and service 3 times for the duration of the project together at one time in Bulgaria and Serbia. After the monitoring very detailed reports were prepared (they could be found on the website) and spread to consumers and media;- Establishing and Updating of special project-related sections on the web sites: http://www.forum-nis.org.rs/balcons.html and http://www.aktivnipotrebiteli.bgThe project was successfully completed in April 2014.