The project aims to boost efforts to develop and promote tourism products in a sustainable manner and at all levels starting with the local community, by increasing the local tourist capacity, strengthening local connectivity, and improving marketing. CANTATA will enhance the cultural and environmental identity of rural and peripheral areas, offer an alternative to mass tourism, and strengthen the visitors' perception of the identity of the Atlantic Area. The CANTATA concept has two central themes: firstly, to create workshops aimed at the local tourist industries, including specific training for tourism promotion and strategies. Secondly, based on the results of a market survey on the lack of tourist activities in each region, the workshops will target the local population to raise awareness of and discuss what is lacking in tourism, propose corrective actions and improve the marketing of tourist activities in the regions. To achieve these aims, the project is planning the following actions: identify the local tourism operators, create a website, collect information on the tourist activity needs of the regions based on the local operators, process, analyse and pool this information with workshops, information exchanges and conferences. Achievements:  ✔ SWOT analysis of tourism in the Atlantic Area, ✔ Increasing local involvement in tourism: constitution of working groups including representatives of the tourist industry and regional organisations, ✔ Creation of a common methodology kit explaining to each partner how to apply the CANTATA methodology in their region, ✔ Creation of a website for the project (www.cantata.eu) and a common leaflet, ✔ 105 workshops with over 1,800 participants, ✔ Production of tourist material (guides, brochures, festivals...), ✔ Development of an environmental and cultural tourist strategy, ✔ Organisation of tourism seminars and a conference in Ireland (with a speech by the Irish Environment and Energy Minister and heavy media coverage).