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B.R.A.N.D. : Build a Remarkable ANd Durable image of your organization!
Date du début: 1 nov. 2015, Date de fin: 31 juil. 2016 PROJET  TERMINÉ 

B.R.A.N.D. : Build a Remarkable ANd Durable image of your organization! is a project coordinated by Mladiinfo Slovakia and includes 7 other partners from Erasmus+ Program countries and MEDA countries. The project is focused on implementation of a training course on the topics of Branding, PR management and Media communication with the aim to bring 25 young media makers from 8 different European countries and MEDA countries (Slovenia, Slovakia, Macedonia, Croatia, Jordan, Tunis, Egypt and Lebanon) who will boost their branding skillfulness and consequently will be able to improve the position of their youth organization on a national and European scale. The project sets the focus from quantity regarding the organizational image and visibility to quality, by assuring sustainability and long-term impact of the youth organizations. All the training activities will comply with the project's objectives: - to improve the level and key competences and skills of young people, including those with fewer opportunities in regards to the NGO branding and public relations; - to increase the learning mobility opportunities for young people active in youth work about building of positive image of youth organizations and long-term visibility by being recognized in their society; - to enhance the cooperation between stakeholders from Programme and Partner Countries in regard to the Erasmus+ projects' visibility. The project will provide the participants with necessary tools to contribute to the branding of their organizations. Additionally, it will inspire them to be find the best ways how to promote active citizenship on a long run. All participants will be further on able to boost their skills in Branding, PR, media and communication which will make them more competitive on the job market and will enable them to be knowledgeable enough to transfer that knowledge to other peers. Moreover, B.R.A.N.D. will enhance the recognition, brand and visibility in public of the youth NGOS and will give the organizations tools to better position in the NGO sector. Thus, to some extent, it will also boost the quality of the civil sector in the participating countries and it will inspire exchange of know-how between the partners, but also transfer of knowledge to the MEDA countries where the civil society due to the specific political and social situation in some of the countries is faced immense challenges and needs to gain a vital role. The 25 participants with trainers will meet real-time at a week-long training that is to be held in Tunis, Tunisia in the period of 23 to 29 May, 2016. Through non-formal learning methods, participants will prepare a strategic approach in Branding, that will allow their organizations to increase the publicity of their projects implemented through the Erasmus+ or other grants. They will have the opportunity to acquire new knowledge about the Erasmus+ program and how best they can use the program in accordance to the profile of their organization. Through the use of themes such as European awareness, Branding, Media communication, Inter-cultural Dialogue and Youth Information, the participants will stimulate their creativity and civic and social competences and will work on the promotion of young people's active citizenship, encourage youth mobility and promote cooperation among Program and Partner countries.


7 Participants partenaires