The release of the iPhone on June 29, 2007 marked the advent of the mobile-dominated post-PC era in IT, which accelerated in 2010 after the introduction of the iPad. In the next few years, this mobile-centric model will further increase, with smartphones and tablets expecting to triple from 2012 to 2015. Users will see a new era of increasingly context-aware, multichannel user experiences and software development organizations will have new business opportunities through direct sales in app stores and delivery of B2E and B2B solutions. But the mobile revolution also brings perils, because a more complex client environment is necessary, spanning mobile devices (e.g. smartphones and tablets) through the desktop and based on a client/cloud model. Enterprises will need to address consumers, citizens, and employees through multiple channels with innovative device capabilities and interactive experiences that will change their core products and services.The AUTOMOBILE project aims at designing and bringing to the market innovative methodologies, software tools, and vertical applications for the cost-effective implementation of cross-platform, multi-device mobile applications, i.e. business applications that can be accessed by users on a variety of devices and operating systems, including PC, cellular / smart phones and tablets.Cross-platform and multi-device design, implementation and deployment is a barrier for today’s IT solution providers, especially SME providers, due to the high cost and technical complexity of targeting development to a wide spectrum of devices, which differ in format, interaction paradigm, and software architecture. AUTOMOBILE will exploit the modern paradigm of Model-Driven Engineering and code generation to dramatically simplify multi-device development, reducing substantially cost and development times, so as to increase the profit of SME solution providers and at the same time reduce the price and total cost of ownership for end-customers.