The project aims to facilitate educationally disadvantaged adults back to education,helping them become successful learners by implementing measures aimed at retainingthem in adult education programs. The project targets both nationals and non-nationaldisaffected adult learners, who for a variety of reasons have undergone negativelearning experiences, and may be socially disengaged and underachieving as a result.The challenge is to persuade these disaffected adults to re-engage with education,which would have benefits in terms of their social inclusion and personal development.The project aims to create and test a model for ambassadors that can be used in adulteducation centres throughout Europe and which may be transferred to other settings,e.g. workplace learning. Using adult education students as ambassadors, the project willprovide an alternative and successful means to reach out to these adult disaffectedlearners. These ambassadors are people whose life histories disaffected learners canrelate to and identify with. Ambassadors are far more appealing to potential adulteducation students and therefore much more effective when used as a marketing toolthan traditional methods.Within 4 different cultural situations in the Netherlands, Ireland, Lithuania and Sweden,local partners will develop and use training programmes for ambassadors. The partnersin this project were previously engaged in a Grundtvig 2 Learning partnership called“ITE Integration through Education”. It is the challenge for ambassador trainers to createtraining programmes using assignments in new meaningful learning environments,preparing potential ambassadors for their role in attracting and re-motivatingeducationally disadvantaged adults. The project will comprise the following steps:producing a systematic model for an ambassador project; testing the model in severalcountries; evaluating the test and modify the model; creating resources for using themodel; testing the model in a larger network; valorisation; dissemination. The project willdeliver the following resources: a toolkit consisting of a DVD and a handbook containinga description of the model, including best practices and innovative strategies ofmotivation; an ambassador training manual containing a variety of training assignmentsto be transferred to other situations across Europe; a website where preliminary resultsfrom the project will be published and which will include a forum for ambassador trainersto discuss their experiences; brochures in several languages as promotional material inrelation to the project and the toolkit; an analysis report based upon a comparative studyon the outcomes and impact of the project.