Virtual factories are a well-established concept although existing solutions have limits:• Scoped at the business level• Provide an isolated view on certain virtual factory aspects• Restricted to simple tasks• Simple extensions to classic ERP and SCM systems• Limited integration from other information sources• Lack of distinction between -internal and cross-company processes• Limited interoperability of systems/data across factoriesThere are limited tools and technologies which provide reliable end-to-end cross partner interoperability of ICT systems in the manufacturing domain and to easily fuse dispersed assets such as processes, information, status and other resources. In order to cope with the demand for flexibility and fast-paced business innovation, there is a need for an integrated, yet framework, environment which is able to establish, manage, monitor, and adapt virtual factories. This needs to be based on the requirements of the manufacturing processes at a deep technical level to provide easy, flexible interoperability with minimal user skills especially to support SMEs.ADVENTURE will deliver this platform and the accompanying tools by providing a holistic environment for plug-and-play virtual factories based on cross-organisational manufacturing processes.ADVENTURE consortium is experienced, geographically wide, and represents a spectrum of organisations being composed of Universität Darmstadt (DE & Coord), research organisations INESC (PT), U.Vaasa (FI), U.Vienna (AT) and companies Ascora (DE), TIE (NL), ISOFT (BG), TANET (UK) and AZEV (PT) of which most are SMEs.The partners provide world leading expertise in SOA, Cloud, the Internet of Things. eBusiness/eCommerce, Interoperability, industrial engineering, complex supply chains, workflow, flexible process management, semantics, and virtualised Infrastructures, SME manufacturing & collaboration, Quality Management and measurement Systems.