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TERMINÉ
A revolutionary Influencer Marketing solution that creates a new sales channel for SMEs and self-employment opportunities for Social Media influencers (OCTOLY MARKETPLACE)
Date du début: 1 janv. 2017, Date de fin: 31 déc. 2018,
Advertising & marketing is experiencing a huge revolution. Millennials spend more time watching videos on YouTube than watching TV, and they are armed with ad-blockers and skip-ad buttons that mean traditional advertising barely reaches them. At the same time, millennials actively search for product reviews online, published peer-to-peer on social media and in YouTube videos. Around the world, the ...
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TERMINÉ
Next Generation Advertising: Social Video Software Connecting Brands and Content Creators (OCTOLY)
Date du début: 1 juil. 2015, Date de fin: 31 déc. 2015,
In a market where young consumers watch YouTube more than TV, brands have no effective way of analysing and improving the impact of video advertising on social media. What’s more, independent content creators on YouTube capture greater audiences than “official” brand channels – yet companies have no easy way of working with these influential creators who talk about their brand. In turn, successful ...
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