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The New Eco-friendly Advertising Tool Which Gives an Alternative Real-Time Outdoor Advertising Media for SMEs (ECOBOARD)
Date du début: 1 avr. 2009, Date de fin: 31 mai 2011,
"The global advertising industry is a highly competitive business and the European market represents almost one quarter of the world’s estimated global ad-spend. Despite Europe’s global market share, the pressures experienced by the SME European media advertising sector are considerable, particularly for those marketing paper billboards using toxic ink and glue waste. These pressures, including in ...
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