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One of the strengths of tourism sector in Estonia and Latvia is cultural heritage, incl. national traditions, handicraft, architecture, cultural events etc.At the same time the main problem of tourism sector in both countries is too similar tourism products. For rural tourism enterprises it’s difficult to compete with larger cities and tourist resorts. One of the ways to differentiate themselves f ...

Tourists are increasingly demanding linked & coordinated activities of higher quality not only at local level but also regionally & internationally. Local food linked to active tourism is increasingly popular but demand is for products of high quality with an authentic experience. Few operators can provide all that is demanded in todays markets thus necessitating linked or complementary products, ...