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Attention to Marketing (ATOM): Application of eye-tracking to the online market for advertising (ATOM)
Date du début: 1 juil. 2015, Date de fin: 31 oct. 2015,
...he asset they are really interested in – people’s attention.The project will assess the technical feasibility and potential value of various routes to market that arise from scaling Lumen’s existing in-home eye-tracking platform, LUCIAR. LUCIAR collects and analyses eye-tracking data from small panels for testing and optimising the design of advertising. Scaling LUCIAR will provide robust, real-ti ...
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