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AT.BRAND (ATBRAND)

Date du début: 31 déc. 2013, Date de fin: 29 juin 2015,

AT.Brand focuses on innovation and management in integrated city branding. Looking beyond individual city branding, it will also explore the feasibility of a long-term strategy to co-brand the Atlantic area, building on recent developments in the Nordic countries and the Baltic Sea region. It will capitalize on best practice developments in place branding as well as and learning from past initiati ...
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